About us

JOUSCA was born with the mission to enable self-expression through relatable designs with a commitment to do business in ways that are good for people and the environment.

We aim to inspire, empower and engage those who want to look good, feel good and do good.

We believe that our clothes represent who we are. Not only because of the way they look, but also because of what they say about us. And let’s be honest, we all love the idea of consciously-made clothes but compromising on style and price, not so much. 

At JOUSCA, we think that making the right choices should be as easy as putting on a t-shirt. By shopping with us, you are joining a squad of great people who are making the(ir) world a bit better, one t-shirt at a time. 

Jouska (with a k) is the hypothetical conversation that we compulsively play out in our head: psyching ourselves up for a confrontation, thinking of the perfect comeback, imagining a scenario as it should have gone and so on. It's basically like being trapped in your own mind, stuck in an exhausting cycle of thoughts. Sound familiar? 

The name JOUSCA is simply a reminder that Consciousness and Communication are the key to get out of our head and turn this wasted energy into something useful.